Privacy Policy

Fashion Analytics

Fashion Analytics provides data analytics, inventory forecasting, and marketing optimization for merchants who use Shopify to power their stores. This Privacy Policy explains how we collect, use, and protect personal information when you install or use our app in connection with your Shopify-supported store.

Personal Information We Collect

When you install the Fashion Analytics app, we obtain certain types of data from your Shopify account automatically, including:

• Orders

• Products

• Store information

• Customers’ shipping addresses (to calculate shipping-related costs), total spend, order count (for customer analytics)

Additionally, after installation, we may collect personal information about you or authorized users of the app, such as your name, store role, address, business email, phone number, and billing information.

We collect personal information through:

• The Shopify integration and Shopify APIs

• Direct input from you

• The following technologies:

  • Cookies — small files stored on your device with an anonymous unique identifier

  • Log files — track actions within the app and collect IP address, browser type, ISP, referring/exit pages, timestamps, and similar data

  • Tags, pixels, and web beacons — used to understand user interaction and usage behavior

How We Use Your Information

We use the information collected from you and your customers to:

• Provide and operate the Fashion Analytics service

• Generate analytics, inventory and marketing insights

• Communicate with you regarding support, app updates, and notices

• Improve and optimize the app’s features and performance

• Provide relevant information, content, or promotional updates related to Fashion Analytics

We may also aggregate and anonymize data — removing any personal identifiers — for statistical analysis, research, and business development purposes in accordance with applicable laws.

Sharing Your Information

We may share Personal Information only as required to:

• Comply with legal obligations, regulatory requirements, subpoenas, or lawful requests

• Protect the rights, property, or safety of Fashion Analytics, our users, or others

We do not sell personal data or disclose customer lists to third parties for independent commercial use.

Behavioral Advertising

We may use anonymized and pseudonymized data to deliver relevant marketing communications we believe may be of interest to you.

You may opt-out of targeted marketing through the following platforms:

• Facebook

• Google

Additionally, you may control broader advertising preferences at: https://optout.aboutads.info/

Your Rights

If you are a resident of the UK or the EU, you have the right to:

• Request access to personal information we hold about you

• Ask that it be corrected, updated, or deleted

To exercise these rights, contact us at: support@fashion-analytics.com

We process your data to fulfill contractual obligations (e.g., app services), to pursue legitimate business interests, and to comply with regulatory requirements. Your data may be transferred outside of Europe, including to servers located in the United States or Canada.

Data Retention

We retain order information and store-associated data for as long as necessary to support our analytics services, unless you request deletion.

GDPR Compliance

Fashion Analytics is a Data Controller of your information.

Our legal bases for collecting and using personal information include:

• Your consent

• Legitimate business interests in providing store analytics

• Necessary processing for contractual obligations

• Compliance with legal requirements

We retain personal information only as long as necessary for the purposes outlined in this policy and to resolve disputes and enforce policies.

Users in the European Economic Area have the following rights:

• Access, update, or delete your data

• Rectification

• Objection

• Restriction of processing

• Data portability

• Withdrawal of consent

To request any of these actions, contact us at support@fashion-analytics.com

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Changes to This Policy

We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted with a revised “Last Updated” date.

Contact Us

For questions, concerns, or complaints related to our privacy practices, you can reach us at:
support@fashion-analytics.com